Empowering entities to actualize their full business potential, and become a genuine catalyst for economic development.
The Board Consulting is a regional business consulting firm with a steadfast commitment to actualizing opportunities through global expertise and local know-how.
Guided by a commercial philosophy and driven by strategy craftsmanship, we partner hand in hand with our clients to delve into every aspect of their business, transforming strategic ambitions into measurable results.
From exploration to executional excellence, we empower businesses to redefine success, outperform competitors, and actualize their full potential.
With a presence in key regions worldwide, we collaborate with international partners and adapt to varying cultural and business landscapes, ensuring innovative solutions and exceptional value for our clients and communities.
Present across 4 REGIONS
Deep sector understanding lets us see the forces shaping each market and the opportunities others miss.
A robust sequential methodological approach
We go beyond data to uncover the truths that shape markets, influence behavior, and reveal untapped opportunities. By exploring markets, listening to consumers, and challenging conventional thinking, we transform complexity into clarity and identify the genuine consumer driven insights that are catalysts for innovation, differentiation, and sustainable growth.
We believe strategy is more than a roadmap, it is the discipline of making the right choices. We translate meaningful insights into focused, actionable strategies that guide businesses toward viable competitive advantage. Every strategic direction is built with purpose, balancing ambition with practicality to transform ideas into measurable outcomes for a healthier financial outcomes and stronger brand equity.
It is reflected in the growth our clients achieve, the transformation they lead, and the lasting value they create for their businesses and the economy. We partner with organizations to transform ambition into execution and vision into measurable business results by embedding discipline, visibility, and accountability into execution.
Eight focused solutions that turn business questions into clear, executable moves.
We tailor our core expertise to meet unique business challenges. Whether the aim is to accelerate growth, explore new market opportunities, optimize profitability, or seamlessly integrate acquisitions, our proven approach ensures measurable success.
Through main three steps of operations in every project
Situational Analysis
Strategy Setting
Strategy Execution
A flexible consulting structure built to bring the right expertise to every business challenge.
Practical thinking from our team on strategy, growth, and market execution.
Five key reasons why working with a specialist marketing agency drives measurable business outcomes.
Read articleHow to extend brand reach across channels without diluting message clarity or budget efficiency.
Read articleReal-world examples of brands that transformed their market position through disciplined marketing.
Read articleSmart marketing strategies that align with your growth agenda and accelerate revenue generation.
Read articleOur esteemed partners are integral to our shared success, together we drive transformative outcomes and create lasting impact.
The people behind The Board Consulting, bringing deep expertise across strategy, finance, and people operations.
Executive Chairman / Co-Founder
Ahmed Nazmy is a seasoned marketing and business strategist with extensive experience at Unilever, Henkel, PepsiCo, and Coca-Cola, having worked across Egypt, the GCC, and Pakistan. He has held senior roles in brand management, marketing, and strategy, overseeing multiple markets. He served as the Marketing and Strategy Director and GM of Franchising at Coca-Cola. In 2017, he founded The Board Consulting to provide strategic expertise across various industries.
Read MoreHead Strategist / Board Member
Yasser Ezz El Arab is a business strategist with over 30 years of experience in the FMCG and food industries across Egypt, the Middle East, and Eastern Europe. He has successfully led major brands such as Unilever, Ülker, Fine Foods, and DMG, specializing in growth strategies, turnarounds, and market expansion. He has also advised top organizations on product strategy and route-to-market growth. Additionally, he has held key leadership positions, including Managing Director at Unilever and CEO at Ülker.
Read MoreManaging Director / Co-Founder
Zaki is an experienced entrepreneur and marketing expert with a Master's degree from the University of Poitiers, France. With over a decade of expertise in marketing and consumer research, he has held strategic roles at multinational companies like TNS, Synovate, and Ipsos. Zaki co-founded Awe Research, a leading regional research agency, and Adrenalin Park, the second-largest paintball venue in the Middle East. He co-founded The Board Consulting, specializing in commercial consultancy with a focus on real estate strategy and corporate transformation.
Read MorePrincipal | Brand Strategist
May El Abany is a C-level executive, Principal | Brand Strategist and CEO of MGNTQ Brands Agency, the branding arm of The Board Consulting. With over 15 years of experience, she has shaped brands across Egypt and the GCC. Her portfolio spans leading through FMCG, F&B, Events, and regional brands, including Nestlé, as well as government and institutional collaborations, including advisory work with the Department of Culture and Tourism – Abu Dhabi. Specializing in destination marketing, place branding, and master brand development, May combines strategic thinking with creative leadership to build distinctive brand ecosystems that strengthen market positioning, drive commercial value, and create lasting cultural impact.
Read MoreVenture Partner
Khaled Samaha is a distinguished business executive with over three decades of leadership experience across operations, sales, marketing, and business development in regional markets. Throughout his career, he has held senior leadership positions at PepsiCo and Watania Agriculture Company, leading business growth, commercial excellence, and market expansion initiatives, while earning PepsiCo's President's Ring of Honor in recognition of his outstanding leadership for 18 years.
Read MoreBusiness Consulting Director
Salma Morgan is a Harvard-certified Business Strategist and Business Consulting Director with over 14 years of experience leading end-to-end strategic consulting engagements across Egypt and the MENA region. Throughout her career, Salma has partnered with more than 100 clients, advising 200+ brands across 12+ industries in 15+ countries. She leads organizations through the full strategy lifecycle, from strategic diagnosis and opportunity assessment to strategy development and implementation planning, delivering commercially sound, financially viable, insight-driven, and execution-ready solutions.
Read MoreBusiness Consulting Director
Hazem Hamdy is a Business Consulting Director and Head of the Real Estate Department (Pulse) at The Board Consulting, bringing over 12 years of experience across the real estate sector in Egypt and KSA. His regional experience includes working with leading developers in Saudi Arabia and Egypt, including NHC, Palm Hills, and Al Ahly Sabbour, delivering strategic planning, market intelligence, and investment advisory for large-scale developments. Combining strong regional market exposure with deep sector expertise, Hazem helps organizations navigate evolving real estate landscapes and develop data-driven strategies for long-term growth.
Read MoreBusiness Consulting Director
Sara El-Saadany is a brand strategist and architect with 21 years of strategic, operational, and communications leadership, having built, launched, relaunched, and managed brands and their communications across multiple industries from FMCG to real estate, energy, educational services, F&B, and beyond. Sara has taken on roles in prominent companies including Vodafone, L'Oréal, Henkel, Marico, and Misr Pyramids Group, where she dedicated her career to bridging the gap between strategic vision and brand execution, ensuring seamless integration from concept to market rollout, turning consumer understanding into brand positioning that drives real relevance and commercial impact.
Read MoreAssociate Director
Ahmed Hesham is an Associate Director at The Board Consulting, bringing extensive experience in marketing strategy, brand development, and customer experience across the real estate and telecommunications sectors. Throughout his career, he has held strategic roles at Etisalat Misr and PACT Real Estate, founded The Haus Real Estate Advisory, and collaborated with more than 50 real estate developers. Ahmed combines strategic thinking with commercial insight to help organizations build distinctive brands, enhance customer experiences, and develop growth strategies that strengthen market positioning and drive sustainable business value.
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