Ahmed Nazmy is a seasoned marketing and business strategist with extensive experience at Unilever, Henkel, PepsiCo, and Coca-Cola, having worked across Egypt, the GCC, and Pakistan. He has held senior roles in brand management, marketing, and strategy, overseeing multiple markets. He served as the Marketing and Strategy Director and GM of Franchising at Coca-Cola. In 2017, he founded The Board Consulting to provide strategic expertise across various industries.
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Yasser Ezz El Arab is a business strategist with over 30 years of experience in the FMCG and food industries across Egypt, the Middle East, and Eastern Europe. He has successfully led major brands such as Unilever, Ülker, Fine Foods, and DMG, specializing in growth strategies, turnarounds, and market expansion. He has also advised top organizations on product strategy and route-to-market growth. Additionally, he has held key leadership positions, including Managing Director at Unilever and CEO at Ülker.
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Zaki is an experienced entrepreneur and marketing expert with a Master's degree from the University of Poitiers, France. With over a decade of expertise in marketing and consumer research, he has held strategic roles at multinational companies like TNS, Synovate, and Ipsos. Zaki co-founded Awe Research, a leading regional research agency, and Adrenalin Park, the second-largest paintball venue in the Middle East. He co-founded The Board Consulting, specializing in commercial consultancy with a focus on real estate strategy and corporate transformation.
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May El Abany is a C-level executive, Principal | Brand Strategist and CEO of MGNTQ Brands Agency, the branding arm of The Board Consulting. With over 15 years of experience, she has shaped brands across Egypt and the GCC. Her portfolio spans leading through FMCG, F&B, Events, and regional brands, including Nestlé, as well as government and institutional collaborations, including advisory work with the Department of Culture and Tourism – Abu Dhabi. Specializing in destination marketing, place branding, and master brand development, May combines strategic thinking with creative leadership to build distinctive brand ecosystems that strengthen market positioning, drive commercial value, and create lasting cultural impact.
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Khaled Samaha is a distinguished business executive with over three decades of leadership experience across operations, sales, marketing, and business development in regional markets. Throughout his career, he has held senior leadership positions at PepsiCo and Watania Agriculture Company, leading business growth, commercial excellence, and market expansion initiatives, while earning PepsiCo's President's Ring of Honor in recognition of his outstanding leadership for 18 years.
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Salma Morgan is a Harvard-certified Business Strategist and Business Consulting Director with over 14 years of experience leading end-to-end strategic consulting engagements across Egypt and the MENA region. Throughout her career, Salma has partnered with more than 100 clients, advising 200+ brands across 12+ industries in 15+ countries. She leads organizations through the full strategy lifecycle, from strategic diagnosis and opportunity assessment to strategy development and implementation planning, delivering commercially sound, financially viable, insight-driven, and execution-ready solutions.
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Hazem Hamdy is a Business Consulting Director and Head of the Real Estate Department (Pulse) at The Board Consulting, bringing over 12 years of experience across the real estate sector in Egypt and KSA. His regional experience includes working with leading developers in Saudi Arabia and Egypt, including NHC, Palm Hills, and Al Ahly Sabbour, delivering strategic planning, market intelligence, and investment advisory for large-scale developments. Combining strong regional market exposure with deep sector expertise, Hazem helps organizations navigate evolving real estate landscapes and develop data-driven strategies for long-term growth.
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Sara El-Saadany is a brand strategist and architect with 21 years of strategic, operational, and communications leadership, having built, launched, relaunched, and managed brands and their communications across multiple industries from FMCG to real estate, energy, educational services, F&B, and beyond. Sara has taken on roles in prominent companies including Vodafone, L'Oréal, Henkel, Marico, and Misr Pyramids Group, where she dedicated her career to bridging the gap between strategic vision and brand execution, ensuring seamless integration from concept to market rollout, turning consumer understanding into brand positioning that drives real relevance and commercial impact.
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Ahmed Hesham is an Associate Director at The Board Consulting, bringing extensive experience in marketing strategy, brand development, and customer experience across the real estate and telecommunications sectors. Throughout his career, he has held strategic roles at Etisalat Misr and PACT Real Estate, founded The Haus Real Estate Advisory, and collaborated with more than 50 real estate developers. Ahmed combines strategic thinking with commercial insight to help organizations build distinctive brands, enhance customer experiences, and develop growth strategies that strengthen market positioning and drive sustainable business value.
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An Economics graduate from the American University in Cairo, Nadia Kandil is a Consulting Manager with extensive experience in market research, consumer behavior, and business strategy across Egypt for more than 10 years. Throughout her career, she has partnered with organizations across the real estate, FMCG, telecommunications, retail, and automotive sectors. Drawing on her research edge and deep understanding of consumer behavior, Nadia translates complex market insights into strategic directions and initiatives that enable organizations to make informed decisions, identify growth opportunities, and create sustainable business value.
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Mostafa Serag is a seasoned Business Development Professional with over 15 years of experience across the MENA region, combining a strong engineering foundation with expertise in strategic growth and market intelligence. Throughout his career, he has led high-impact business and research/consulting initiatives across FMCG, real estate, telecommunications, banking, and government sectors, partnering with leading organizations including PepsiCo, Unilever, Vodafone, Palm Hills, and Orascom. Mostafa is recognized for identifying growth opportunities, building strategic partnerships, and driving business development across diverse industries.
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Heba Nader is a Senior Consultant at The Board Consulting, bringing over 14 years of experience in real estate advisory, market intelligence, and strategic consulting across the region. She holds an MBA in Marketing & International Business, along with PMP®, TOT, and Certified Marketing Researcher (CMR) certifications. Her on-ground success story began in the R&D Department at Coldwell Banker, where she contributed to the full development cycle across various real estate sectors. Heba joined The Board Consulting as a Consultant with a primary regional focus, bringing her insights and deep market understanding to the forefront of real estate advisory.
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Zeina Zafer is a Senior Consultant at The Board Consulting, bringing a multidisciplinary background in finance, marketing, strategic analysis, and business management. Since joining the firm in 2021, she has contributed to strategic consulting engagements across multiple sectors, helping organizations address complex business challenges through structured analysis, market intelligence, and strategy development. Combining analytical thinking with a collaborative approach, Zeina supports clients in shaping evidence-based strategies that strengthen decision making and accelerate growth.
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May Walid is a Senior Consultant at The Board Consulting, holding a Bachelor's degree in Business Administration from The American University in Cairo. She brings relevant experience in brand strategy, project management, and business consulting, with a strong focus on the real estate sector, contributing to strategic branding initiatives for leading developers including Mountain View, Palm Hills, and SODIC. Combining strategic thinking with a deep understanding of branding and market dynamics, May helps organizations develop impactful brand strategies that strengthen market differentiation and drive sustainable growth.
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Nehal Moawad is a Project Manager at The Board Consulting, bringing 10 years of experience in market research operations, project management, and stakeholder coordination across Egypt. Throughout her career, she has successfully managed qualitative and quantitative research engagements across FMCG, real estate, F&B, and telecommunications, previously serving at Kantar before joining The Board Consulting. Combining strong project management expertise with operational excellence, Nehal delivers rigorous research execution, efficient stakeholder coordination, and high-quality project delivery that enable clients to make confident, insight-driven decisions.
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Rana Hatem is a Consultant at The Board Consulting and a graduate of the German University in Cairo, bringing experience in market research, consumer insights, and brand strategy across multiple industries. Throughout her career, she has built expertise through roles at Al Ahly Sabbour, Mountain View, and The Board Consulting, contributing to strategic consulting engagements across FMCG, education, hospitality, and real estate. Combining strong analytical capabilities with a deep understanding of consumer behavior, Rana translates market insights into actionable recommendations that support strategic decision making and sustainable business growth.
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Ramy is a Consultant at The Board Consulting, bringing expertise in market analysis, data analytics, and cross-industry research. Throughout his career, he has contributed to strategic consulting engagements by developing analytical models and transforming complex data into actionable business insights, leveraging advanced tools including Python, Qlik, and SPSS. Combining strong technical capabilities with a deep understanding of market dynamics, Ramy helps organizations make data-driven decisions.
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Roshan Hassan is a Business Development Consultant at The Board Consulting, bringing a strong background in business development, strategic partnerships, and real estate advisory. A graduate of The American University in Cairo, she has built her expertise through roles at Coldwell Banker Egypt and The Address Investments, leading business growth, partnership development, and market expansion initiatives. Combining commercial acumen with a deep understanding of the real estate sector, Roshan supports strategic consulting engagements that drive business growth.
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Hania Mohamed is a Consultant at The Board Consulting, bringing a multidisciplinary background in innovation, strategy, entrepreneurship, and business transformation. A graduate of the GUC, she holds a Master's degree in Innovation Management, specializing in business model innovation, strategy, and startup ecosystems. She has built expertise across Elsewedy Electric and Entlaq Consulting, working with government entities, development organizations, startups, SMEs, and investors to deliver strategy consulting, innovation, and ecosystem development initiatives.
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Hisham holds a Pharmacy degree and an MBA. A former gold medalist swimmer and fitness coach, he brings discipline, analytical rigor, and strategic thinking to his work. As a Senior Analyst at The Board Consulting, Hisham advises clients across multiple sectors on corporate strategies, growth opportunities, market entry, and strategic transactions, with a focus on delivering impactful directions that empower Egyptian companies.
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Mariam El Zoghby is a Senior Business Analyst at The Board Consulting, holding a Bachelor's degree in Business Administration with a specialization in Marketing from Coventry University. She built her expertise through internships at Mansour Automotive, Orange Telecommunications, and Excellence Communications, before joining Pulse Productions as a Creative Specialist. Combining creativity with strategic thinking, Mariam supports strategic consulting engagements by developing insight-driven recommendations and innovative solutions that strengthen business performance and market positioning.
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Laila Moussa is a Senior Business Analyst at The Board Consulting, holding a Bachelor's degree in Business Administration with a specialization in Marketing from Misr International University. She brings a strong foundation in business analysis, market understanding, and client advisory, strengthened through her experience at AXA, where she advised clients on financial planning and strategic decision making. Combining analytical rigor with a client-centric mindset, Laila supports strategic consulting engagements by translating market insights into actionable recommendations that drive business performance and sustainable growth.
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Youssef is a Senior Business Development Executive at The Board Consulting, graduating with honors in Management from the University of Bath. He built his expertise through roles in data and digital marketing analytics in London and Palm Hills' Market Intelligence Department, developing a strong understanding of market intelligence, consumer behavior, and the real estate sector. Combining commercial acumen with analytical insight, Youssef supports business development initiatives by identifying growth opportunities and strengthening strategic partnerships.
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Nadine is a Senior Business Analyst at The Board Consulting, bringing over four years of experience in market intelligence and management consulting across FMCG, real estate, public sector, retail, and financial services. Throughout her career, she has contributed to strategic consulting engagements spanning corporate strategy, growth strategy, market entry, opportunity assessment, and business planning. Combining strong analytical capabilities with market intelligence and competitive analysis.
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Seif Tohamy is a Business Analyst at The Board Consulting, holding a degree in Finance and Financial Institutions. He built a strong analytical foundation through internships in Investor Relations and Financial Planning & Analysis at Edita Food Industries, alongside experience in accounting at Al Othaim, before transitioning into business consulting. Combining financial acumen with market research and strategic analysis, Seif supports consulting engagements by delivering data-driven insights and actionable recommendations for clients.
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Mariam Ehab is a Business Analyst at The Board Consulting, holding a Bachelor's degree in Business Administration with a specialization in Marketing from the University of Prince Edward Island. She brings a strong foundation in strategic planning, business analysis, and team leadership, combining analytical thinking with effective problem solving to support strategic consulting engagements. With a strong analytical mindset, Mariam helps organizations translate market insights into practical strategies that support business growth and informed decision making.
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Adham El Said is a Senior Business Analyst at The Board Consulting, bringing experience across strategy, management consulting, financial analysis, and real estate advisory. He has contributed to corporate strategy and business transformation initiatives at Orascom Development Holding, alongside consulting experience at Deloitte and financial analysis experience at Misr Italia Properties. With a Bachelor's degree in Business Administration with a specialization in Finance, Adham combines strong analytical capabilities with expertise in market research, investment evaluation, financial modeling, feasibility studies, and business strategy.
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Ahmed Yasser Aly is a Senior R&D Engineer at The Board Consulting, bringing expertise in data analytics, machine learning, and business intelligence. Throughout his career, he has designed data-driven solutions for the fintech and banking sectors through roles at Fawry MSME Finance and the Agricultural Bank of Egypt, leveraging advanced capabilities in Python, SQL, Tableau, and predictive analytics. Combining deep technical expertise with a strong business mindset, Ahmed develops intelligent data solutions that automate processes, generate actionable insights, and enable informed strategic decision making.
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Sabrin Abdelhalim is a Business Analyst at The Board Consulting, holding a Bachelor's degree in Business and Marketing from Coventry University. She brings experience across both the agency and client sides, building a strong foundation in marketing, brand strategy, market research, consumer insights, and integrated marketing communications. Combining creativity with strategic thinking, Sabrin supports consulting engagements by developing insight-driven recommendations and brand strategies that strengthen market positioning and create meaningful customer experiences.
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Youssef Omera is a Business Analyst at The Board Consulting, holding a Bachelor's degree in Electrical and Electronics Engineering from Coventry University. Building on the McKinsey Forward Program and experience at Orascom Construction, Coldwell Banker, and PRO TEC Egypt, he developed a strong foundation in business analysis, problem solving, and strategic thinking. Combining an engineering mindset with analytical capabilities, Youssef supports strategic consulting engagements.
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Noran Azzam is a Business Development Executive and Office Manager at The Board Consulting, bringing experience across business development, operations, analytics, and stakeholder engagement. A graduate of Cairo University with a BSc. in Economics, she has worked across multinational corporations, government affiliated organizations, and consulting environments, building strong commercial and organizational capabilities. Combining analytical thinking with proven leadership and relationship building skills, Noran supports business growth, stakeholder engagement, and organizational effectiveness across the firm.
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Alia Elmistikawi is a Business Analyst at The Board Consulting, holding a Bachelor's degree in Psychology from The American University in Cairo. She brings a strong foundation in consumer behavior, behavioral insights, and strategic thinking, with a passion for understanding people, brands, and market dynamics. Combining psychological insight with business analysis, Alia supports strategic consulting engagements by translating consumer understanding into actionable insights that strengthen brand strategies and enable informed business decisions.
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Mohamed Medhat is an HR professional with 8 years of experience across organizational development, talent acquisition, and HR business partnering. Throughout his career, he has worked with organizations including JWT, JobMaster, Tribe X, and Teleperformance, gaining diverse experience across industries and organizational environments. Combining strong HR expertise with a people-focused approach, Mohamed specializes in organizational development, employee experience, talent strategy, and career development, complemented by his certification as a Career Coach.
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Walid is the CFO of The Board Consulting, bringing over 20 years of experience across marketing consulting, research, and financial management. Throughout his career, he has held strategic roles at Link Dot Net, Synovate, Ipsos, Awe Research, and The Board Consulting, with regional exposure across Egypt, UAE, KSA, and Tunisia. His expertise spans financial management, P&L analysis, budgeting, forecasting, and cost optimization, and he was recognized as Star of The Board Consulting in 2019 for his outstanding performance, combining strong commercial understanding with financial discipline to drive business performance and sustainable growth.
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Mohamed is the Financial Controller at The Board Consulting, bringing over 10 years of experience in accounting and financial management across diverse sectors. Throughout his career, he has held financial roles at Arabian Construction Company, Rashied for Maritime Services, Dayra for Financial Solutions, and The Board Consulting, building strong expertise in financial reporting, forecasting, budgeting, AR/AP, account reconciliation, and cash management. Mohamed ensures robust financial controls, accurate reporting, and effective financial management across the organization.
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Hala is a Project Executive with over 5 years of experience in qualitative market research. She began her career at Ipsos, where she spent 4 years working on qualitative research projects across various sectors, including Automotive and FMCG. She joined The Board Consulting 10 months ago, continuing to build her expertise in qualitative research. Her experience includes working on B2C projects and engaging with diverse consumer profiles.
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Donia is a Project Executive with 6+ years of experience in market research, working across both qualitative and quantitative research. She joined Kantar, where she spent 5 years building her expertise across diverse projects and sectors. She later joined The Board Consulting, where she works across Qual & Quant research, with experience in sectors including Real Estate, Banking, and FMCG. Her experience includes B2B research and working with high-end profiles.
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Moustafa is a market research professional with over 20 years of experience, specializing in field operations, quality control, and project supervision. He began his career with leading research companies such as Nielsen, Ipsos, Sonfit, AMRB, and Trust, progressing from Interviewer to Supervisor, Senior Supervisor, Assistant Field Manager, and Assistant Manager. His experience covers the full fieldwork cycle, including team management, interviewer recruitment and training, sampling, quality control, scheduling, and project execution. Moustafa has managed research assignments for major brands across FMCG, banking, telecommunications, automotive, and retail.
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Zeyad Ashraf is a Reporting Analyst at The Board Consulting, holding a degree in Integrated Marketing Communication from Nile University. He specializes in collecting, analyzing, and presenting data to support informed business decisions. With experience in the real estate sector, he works with large datasets to develop clear reports on market performance, trends, and key business indicators. His analytical and communication skills enable him to turn complex data into accurate, actionable insights.
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A dedicated Business Operations and Customer Experience professional with experience at Vodafone Egypt, Barek for Real Estate Technology, and the National Bank of Egypt. Skilled in operations management, customer service, problem-solving, and handling complex situations while ensuring operational excellence. Holds an official banking training certificate from the National Bank of Egypt and graduated from Helwan University, Faculty of Law, in 2021.
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Virginia holds a Bachelor’s degree in Biotechnology from Cairo University, with a strong foundation in research, data collection, and analysis. Her experience across research, operations, and education has strengthened her communication, organization, and problem-solving skills. She further developed her expertise through specialized training in Data Analysis. Virginia joined The Board Consulting to pursue a career in data and strategy, transforming complex information into clear, actionable insights.
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